Brand Identity: The Importance of Straplines

What is a strapline and why should you bother? A strapline, also known as a slogan or tagline, is a few words or phrase that personifies your brand. Being concise and precise is crucial for an effective strapline. A strapline should be short and sweet. Ideally something memorable that triggers an emotion and links to [...]

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Super Bowl Ad Kick Off: Matthew Broderick’s Day Off

It’s that time of year again when advertising agencies vie for supremacy during the all important Super Bowl 2012! Several commercials have been released for preview and our favourite has to be the new Honda ad by Santa Monica ad agency RPA, featuring Matthew Broderick as himself, imitating his well-loved character Ferris Beuller in the [...]

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Hard & Fast with Vinnie

One of the best advertising campaigns I have seen in a long time, the British Heart Foundation’s ‘Hard and Fast’ campaign featuring Vinnie Jones is superb. Using Hollywood ‘hardman’ Vinnie Jones as the main character, the TV ad is memorable and entertaining yet clearly communicates the key message of Hands Only CPR – no kissing [...]

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