With headquarters in the USA, Intergraph Public Safety was a division of Intergraph. The structure of the company has changed slightly as it is now owned by Hexagon.
Project: Literature, Exhibition Stand & Press Ads
The MD of Intergraph Public Safety decided that the US-based literature was not resonating with the UK and European market. Initially Purple Chair designed a new corporate brochure with UK imagery of police, fire and ambulance workers and used design elements to make it more inviting. The design was adapted to suit exhibition stands and press ads.
The sales team for Intergraph Public Safety stated that the European focussed materials were well received by their clients and potential clients. The marketing materials were essential to their ability to sell the products and services within the UK and European markets.